Consumer product goods

The word “counterfeit” usually makes us think of fake Vuitton bags, Chanel cases, DVDs and high-tech goods. But, according to a Manufacturers’ Union report, the issue these days affects every business sector from cosmetics to batteries. At first, it targeted luxury goods but now it has spread “to every product and every consumer and every market”. By 2006, luxury goods accounted for no more than 1% of products confiscated by Customs in the European Union.

High-tech, cosmetics and cigarettes are still amongst the most profitable goods for forgers but the common consumer goods sectors are increasingly affected, with direct consequences for the health and safety of users.

Heavy industry has indeed become a playing field for forgers. 56% of companies making domestic appliances (mechanical, electrical and tools) find their products copied somewhere in the world, says this report. Forged batteries have swamped the North American and Japanese markets. Another favourite is automobile parts: 5% to 10% of spare parts for cars sold in the European Union from 2000 to 2008 are said to be counterfeit. Tyres, bodywork, headlamps, bonnets – nothing is sacred and the risks of accident are high.

Forged games and toys are another source of concern throughout the world. “Counterfeit toys account for 7% to 10% of world sales in the sector and 12% of the European market” claims the report. Electronic forgeries, especially video games, are one of the most thriving segments of the fakes industry.

To help stem the tide of counterfeiting, Adents offers you a powerful, reliable, flexible, ergonomic solution to ascertain the source of product components, find out their production and distribution conditions and actively combat the risk of accidents and the counterfeit system itself.

A product can then easily be withdrawn from the market if it is shown to be hazardous.

Unit tracing of all your products offers consumers the best possible guarantee and assurance. It will be an unbeatable sales and marketing argument.

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